High-end Customer Database Management
Location: Shanghai           Time: December 2008

This well-known real estate company was built in 1998. Its member system has accumulated more than 40,000 members, and now the number is still increasing rapidly. How to standardize the member database management?
SINOBASE planned and implemented a deliberate database marketing program for the company. At beginning, it cleaned and discriminated the database, in order to improve receiving rate of DM and SMS and increased customers’ response rate of business activities. Finally, SINOBASE generated the sales opportunities, cultivated potential customers and maintained the key customer relationships, which directly contributed to sales growth.

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