Domestic Renowned Business School Database Marketing
Location: Beijing          Time: September 2008
The domestic renowned business school has sent a lot of ads in the well-known economic management newspapers, magazines and portal sites, but it just has little effect. Referring to the course type and diversity of enrollment targets, SINOBASE made a detailed analysis of specific enrollment targets and their study time, selected the senior management and stakeholders of enterprise as communication targets. Then it provided relative solutions of various program through DM, TM and other marketing ways. Ultimately SINOBASE got a good feedback.
In addition, SINOBASE also developed the potential customer management and connected it to the school system, in order to make management more scientific and systematic. It also added the analysis and report capabilities to analysis and evaluate features of potential customers. Satisfactorily, SINOBSE greatly improved data information value in use.
Second, SINOBASE developed tele-marketing system for school based on the understanding of customer needs and its own tele-marketing implementation experience. So that it reduced workload of staff and curriculum consultants, and real-time monitored the outbound data status through additional telephone records. At the same time, SIONBASE provided a reference for improvement of outbound communication skills and description through regular analysis.

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