Loan Project Promotion of Internationally renowned Financial Institutions
Location: Beijing/Guangzhou/Chengdu Time: March 2009
Loan service is currently focus promotion business of bank. All banks are striving for occupying the domestic market. An international renowned bank cooperated with SINOBASE to promote this program through integrated marketing approaches.
SINOBASE selected tens of thousands of target potential customers and transmitted information through the EM, EDM, eFax and other communication channels, then communicated with target customers through tele-marketing to understand their service needs and features. Finally, we gained high overall-project-feedback rate and generated 80million loan amount.